The next generation MBL App shall have not only the most user friendly look but also the best user experience by using it by all of its customers around the country and beyond.
Corporate color – dominant GREEN / Corporate LOGO
Verifying the user’s age
Singup or Signin
Collect user’s mobile number to deliver lucky draw code via SMS server
Products & services (Demo)
Presenting MBL’s products family displays & Brief info / for user to learn and understand more about MBL
All about upcoming events and recent events (EDM show – video & visual contents)
Exciting events & promotions – Conveying message “HOW TO PARTICIPATE” to MBL’s very owned customers in much personalized way
Base on the users’ current location access algorithm, the App can advise nearest shop location for him to interact with the counter service or even – claim/purchase/deliver…
Creating AR marketing campaign and nationwide major rollout
AR makes brands more closer than ever before
When mobile user database had been buildup and reach to certain level, falconIT shall introduce AI power automate chatbot to communicate with MBL App users
Both iOS and Android be developed, maintained and new released also be developed by falconIT.
The mobile application development is not a one-time project and it surely need further and continuous collaboration between and MBL and falconIT Media Lab. Thus, general terms and conditions shall be proposed and defined together for the benefits of both parties.
Proposed Mobile Application Features
- Beer Distributors / Nearby Shops
- Beer in advance / Beer Subuu > Buy over KBZ Pay – Free Beer or Discount % QR Code
- Steps for Free Beer – Fitbitz Style > Body Sensor
- 2D mobile game application like beer fanatic games, folklore or Myanmar saying, Tetris game
1) Myanmar Beer Store Locator
- the App knows where Myanmar Beer is > by App’s nearby function
- user can turn-on the notification from MBL for any promotion around him
2) Beers Subuu (Beers Lovers Group)
- Invite every new friends to join you as group in app to claim weekly (Friday) Beer Subuu function
- the more the friends you successfully request to join you in the group > claim more free Beers or more discount % QR code
- limited beer packs at limited locations/township/states & divisions level
3) Beer distributors/nearby shops
- One of the best ways that breweries can use mobile apps is to engage consumers to find restaurants, bars, and stores to buy their products.
- Those major/minor distributors who opts for the extended services like delivery to beers in need. Call or select and text to deliver the beer
4) Every steps count a free beer (Wellness Campaign)
Less than 5,000 steps a day means you’re sedentary.
5,000 – 7,499 is considered “low active”.
7,500 – 10,000 (I just scrape into this category) is “somewhat active”.
10,000 – 12,500 is “active”.
So, I’m “somewhat active” then. Which is roughly what I suspected.
This thing also counts calories burned (well, it claims to), I just checked and I’m on 4,000 steps which it says comes to 184 calories. Which is roughly the same as a pint of beer. If I can get to 8,000 steps a day that’s two pints!
*** off for a walk then.
To the pub / Grab FREE Myanmar BEER!
5) 2D mobile game application
Smartphone users spend nearly one hour per day on average playing mobile games — that’s over 25% of their total mobile time!
This guide focuses on four features that in-game advertising so attractive: innovative environment, high-scoring reach, engaged users, and top ad formats.
mobile games are a positive and brand-safe environment for advertising. They are fun and relaxing by nature, leading them to command a large share of consumers’ mobile time.
We would like to propose the beer fanatic games, folklore or Myanmar saying, Tetris game to integrate into the mobile application.
Augmented Reality is the future of digital marketing. AR experiences such as Pokémon Go and Facebook’s new camera
platform are providing new ways to engage.AR enables brands and product owners to transform images, objects, and
locations into interactive and immersive digital experiences by putting unforgettable AR experiences right at your audience’s
fingertips (and straight onto their mobile device).
Proposed ideas of using Augmented Reality (AR)
1) Augmented Reality (AR) Menu
2) Augmented Reality – Don’t Blink Fun Game
Take the challenge end test your not-blinking skills within App.
Channels of Engagement. Thanks in part to continuing advances in technology;
Don’t blink championship by building profile one to one and one to many connect with friends and gain points/discount credit system.
3) 3D Augmented Reality to visualise the products.
3-Dimensional objects are a great addition to marketing.
We may add 3D objects on to the adverts with graphical content or Myanmar Beer logo and visualisations to always mesmerised the customers.
Augmented reality allows marketers to easily add 3D content overlaying the print adverts and captivate the users with a more engaging digital content to improve MBL branding.
4) Capture leads with links to MBL landing page or promo page
This is another set of marketing ideas to add into the print ads with the help of augmented reality. This feature is so popular that when Smartphones was gaining tractions, marketers already build digital ads to have a mobile capability to capture leads on smartphone browsers. Leads allows marketing executives to collect data and also to build audiences around a certain campaign or promotion.
Lead pages allows business and marketers to create various campaigns such as register to download, register to claim promos, sign up for early bookings and customer feedbacks. MBL may get the précised customer data and information by using this feature.
5) Image Capture Augmented Reality Face Mask Experiences to Share on Social Media
Augmented Reality experience is best shared and enjoyed with everyone and what better way to do it with social media and sharing directly with friends! The best marketing or advertising in this age leverages on the social networks to improve brand reach and awareness and to create a more personable audience engagement.
Having the Augmented Reality Marketing idea being shared on Facebook, Instagram, Twitter, or much more takes the advantage of high social visibility and peer recommendations. This in the end gives more bang for the buck in your ads and allows business to have more exposure from the public users point of view.
Campaigns can be made with augmented reality to allow users to snap selfies and share on social media to stand a chance to win something and also to allow users to be able to see the experiences their friends is seeing on the social network and more. It may increase the number of MBL facebook page likes.
